A-Frame Productions

Contracted by the Vivid Sydney team within Destination NSW, A-Frame has been responsible for all digital signage for this internationally recognised, award-winning arts and culture festival for the last four years. This means co-designing and creating hundreds of pieces of content for many different screen formats and messaging types. The challenge includes navigating numerous stakeholders and strict design requirements, with hard deadlines and the need to communicate to a huge, diverse audience. 

Key outputs:

• Producing visual messaging system (VMS) content, digital posters, in-venue screen and signage on the festival footprint
• Creating screen content for the program launch event as well as the festival’s opening night
• Designing motion branding (animated visual element that sits behind other collateral) 
• Animating the Vivid Sydney letters - creating abstract shapes and designs that featured on the hero ‘Vivid Sydney’ sign
• Coordinating thousands of pieces of content across hundreds of screens
• Creating hundreds of customs signs for artists, daily schedules, artworks and events